Cancellation and retention
Friction in a cancel flow rarely saves anyone. It moves people to their bank, the app store or a review site. Pixatom checks your plan against subscription rules and real cancel flows, then helps you test a fairer version that still makes a good offer.
Free demo audit after you sign up. Plans from US$29 a month.
A gap from a sample audit
Live chat is required to finish cancelling
Fix before launch
Required by US and UK subscription rules; seen in HBO Max, Synthesia and Tidal, which complete the cancel online
A legal risk wherever people must be able to cancel the way they joined, plus the cost of staffing the chat.
Fix Let the cancel complete in the product, with no human step.
The flow map
Pixatom draws the flow you describe and marks where gaps sit and which steps are missing.
Problems it catches
Examples of the gaps an audit raises. In a real audit each one names its sources, and you agree with it or mark it not relevant.
Fix before launch
Required by US and UK subscription rules; seen in HBO Max, Synthesia and Tidal, which complete the cancel online
A legal risk wherever people must be able to cancel the way they joined, plus the cost of staffing the chat.
Fix Let the cancel complete in the product, with no human step.
Fix before launch
Required by US consumer protection rules; seen in HBO Max, which uses equal buttons
A deceptive pattern that regulators act on, and that members remember in reviews.
Fix Equal buttons with neutral words, such as "Claim offer" and "Continue to cancel".
Fix soon
Seen in HBO Max, which asks after the cancel
It blocks the cancel, builds resentment and gives you poor data.
Fix One optional tap for the reason, with no forced typing.
Fix soon
Seen in Synthesia, which lists what is lost
Surprise loss of access leads to complaints and chargebacks.
Fix The confirm step shows the end date, the last charge and what is kept.
Fix soon
Seen in Synthesia, which offers a pause
It pays people who would have stayed anyway and misses those who only need a break.
Fix Ask the reason first, then show one offer that fits it: a pause, a cheaper plan or a discount.
Worth checking
Seen in Tidal and HBO Max
Accidental cancels become support tickets, and winning people back is harder.
Fix The plan page shows the end date with a one-tap undo.
What it covers
Who it is for
What you leave with
01
Your cancel flow drawn step by step, with the missing confirmation and undo steps marked.
02
Each gap names the subscription rule or the real cancel flows behind it.
03
For example an honest exit against a pause-first plan, with a recommendation and the question that decides it.
04
A clickable cancel flow in your brand, with tasks for five people who cancelled a subscription recently.
Yes. Offers are fine when the way to cancel stays in plain sight and takes no more effort than the way people joined. Pixatom helps you make one offer that fits the reason people give.
Published consumer and subscription rules in the UK, the EU and the US, and the app store rules for subscriptions bought on iPhone or Android. Each gap names the rule it relies on. It is not legal advice.
Yes. Account deletion, data export and unsubscribing from emails are all flows Pixatom can audit.
More on plans and billing.
Sign up, walk through the free demo audit, then choose a plan when you are ready to run your own.
