The verification email is the only way to continue Fix soon
Seen in sign-up flows in the evidence library
Emails land in spam or arrive late, and new sign-ups leave before they see the product.
Fix Let people continue and verify later, with "Resend" and "Change email" on the waiting screen.
Set-up comes before anything useful happens Fix before launch
Seen in onboarding flows in the evidence library
People finish a long set-up without reaching the moment that shows the product is worth it.
Fix Reach a first useful result in the first session; move optional set-up to later.
A card is required before people see any value Fix soon
Seen in trial onboarding flows in the evidence library
Fewer sign-ups start, and those who forget the trial turn into refunds.
Fix Decide card upfront or card later on purpose, and test both with real people.
No way to pick up where they left off Worth checking
Seen in save and resume flows in the evidence library
People who switch device or get interrupted start again, or do not come back.
Fix Save progress as they go and send a link back to the step they reached.
Invited teammates land in an empty workspace Worth checking
Seen in team invite flows in the evidence library
New members do not know what to do first, so the team never adopts the product.
Fix Show who invited them and the one thing the team wants them to do first.
Invites cannot be resent or cancelled Fix soon
Seen in invite flows in the evidence library
An invite sent to the wrong address gives a stranger access, and a lost invite becomes a support ticket.
Fix A pending invites list with resend, cancel and an expiry date.